Authentic church, Authentically on the web
May the church never be virtual.

This is about how well the Christian church extends its authentic ministry to a generation increasingly connected to the world electronically. So you’ve heard of social media and web2.0? Let’s move beyond familiarity with the latest buzzwords. It’s time to transform virtual connections into real connections. Authentic ones.

Q: My church is on the web … why aren’t we reaching the masses? Why aren’t our nets full of fish? Why are you using fishing imagery?

Good questions. Begin here.

This site is not conceived as a typical blog per se. Instead I hope it becomes a collection of useful articles directly related to the mission of the global/national/local church in an online generation. There is much work to do, and technology changes quickly; the articles here will be reworked and reevaluated often. If you are looking for a site that offers running commentary on current events, this is not it. Fear not, there are thousands of blogs engaging in just that.

Instead, here you can browse for focused articles that may have some value for you and your ministry.